Tadhana Goes to Grasse Perfume Week: A Filipino/Asian Fragrance Brand Makes Global Scents

From the Philippines to the Perfume Capital of the World

TADHANA ®, a proudly Asian perfume house, recently made its mark at the prestigious Grasse Perfume Week 2025 in France, the global epicenter of fine fragrance. Known for crafting long-lasting perfumes for tropical weather and representing modern Asian identity, Tadhana’s presence among the industry’s elite was not just a milestone for the brand, but a breakthrough moment for Asian perfumery.

Why Grasse Matters in the Perfume World

Grasse, nestled in the hills of Southern France, is the birthplace of haute perfumery. It is the home to centuries-old fragrance houses and fine natural raw materials like jasmine, rose, and tuberose. For any niche perfume brand, being invited to Grasse Perfume Week signals craftsmanship, creativity, and global relevance.

For a Philippine-based fragrance brand like Tadhana, this recognition is historic. It’s proof that the world is ready to smell and celebrate the richness of Asian olfactive expression.

What Tadhana Showcased: Filipino Scent Stories Meet French Craftsmanship

At Grasse, Tadhana unveiled its signature Persona Collection, which features:

• Classy – a refined blend of Philippine Elemi and Vetiver Filipina
• Lover – a light and airy amber fragrance featuring Muscovado Sugar and Dark Rvm
• Innocent – a clean and powdery blend of Calamansi, Sampaguita, and Iris
• Rockstar – a sea breeze scent evoking the Philippine islands with Mango, Dalandan, and Coconut Water
• Scandalous – an irresistible spiced Davao coffee with dark chocolate nuances
  
• Rebel – a bold smokey leather balanced with the brightness of Pomelo

Each perfume tells a story of mood, identity, and expression, rooted in Filipino culture and elevated by French perfumery techniques.

Behind the Scenes: Learning from Grasse's Perfumery Legends

Tadhana’s founder and perfumer, Shale Albao, also joined workshops with Grasse’s master perfumers, studying:

• The innovation of new raw materials
• IFRA safety regulations and sustainability in modern perfumery
• The art of storytelling through scent

Shale shares,

“To stand in the same spaces where legends gather, and to present a Filipino brand with our own voice and vision, was a full-circle moment. This is the future of global perfumery: inclusive, emotional, and culturally rich.”

Why This Matters: A Global Moment for Philippine Fragrance

Tadhana’s participation at Grasse Perfume Week places Philippine perfumery on the global map. It challenges the Eurocentric lens of the industry by showing that:

• Asian botanicals and scent profiles are world-class
• Cultural storytelling can rival minimalist luxury
• Tropical-ready fragrances deserve the spotlight

This is more than a brand milestone — it’s a movement toward diverse olfactory representation.

Where to Try Tadhana Perfumes

Tadhana’s Persona Collection is available in:

• The official online shop www.tadhana.co (ships globally)
• Available locally and with local delivery in USA, Canada, and Australia

Experience long-lasting, unique perfumes designed to let you wear who you are.