Tadhana: Leading the Asian Perfumery Movement on the Global Stage

Tadhana is redefining what it means to be a perfume house from Asia. Founded by Shale Albao, a Filipina chemical engineer, entrepreneur, and perfumer, Tadhana is the first Philippine perfume brand to secure a global presence, bringing modern Asian artistry to the world’s most discerning fragrance lovers.

From Manila to Grasse, Tadhana’s creations celebrate uncommon Asian ingredients, crafted with French techniques, and wrapped in storytelling that speaks of identity, pride, and self-expression. In an industry long dominated by European houses, Tadhana stands as proof that the next great movement in perfumery is rising from Asia.