Tadhana’s New Fragrance Collection That Captures Stillness

Tadhana Launches “Pause”, A New Fragrance Collection Inspired by Mindful Living

Tadhana, the modern Asian fragrance house known for its culturally grounded and emotionally honest scent storytelling, proudly announces the launch of its newest fragrance collection: Pause. Designed for the fast-moving world we live in, Pause encourages wearers to slow down, breathe deeply, and savor life’s quiet moments through scent.

The Tadhana Pause Collection blends contemporary perfumery techniques with Asian-inspired nuances, staying true to the brand’s vision of helping people “wear who they are.” Pause offers a sensorial reset, a moment of clarity in a noisy world.

A Collection Inspired by Stillness

As wellness and mindfulness continue to shape global beauty trends, the Pause Collection introduces a fresh perspective: fragrance as a grounding ritual. Each scent was formulated to evoke calm, reflection, and emotional presence.

“Our lives can feel rushed and overstimulated,” says Tadhana founder and perfumer Shale Albao. “Pause was created as a gentle reminder: take a breath, take a moment, and reconnect with yourself. Perfume can be more than an accessory, it can be an intimate ritual of mindfulness.”

Crafted With Modern Asian Identity

Tadhana continues its mission of elevating Asian perfumery on the global stage. Pause reflects the brand’s signature approach: uncommon Asian ingredients, clean construction, and evocative emotional storytelling. Each fragrance is carefully composed to offer a sensory experience that feels contemporary, refined, and deeply personal.

The launch of Pause strengthens Tadhana’s position as one of the region’s most innovative niche fragrance brands known for long-lasting formulas, premium raw materials, and a brand ethos that balances artistry with cultural resonance.

Why Pause Matters in Today’s Beauty Landscape

• Mindfulness-driven fragrances are rising in global search trends, aligning with consumers seeking calm, balance, and intentional living.

• Tadhana’s Asian-inspired perfume collections continue to attract both local and international niche fragrance enthusiasts.

• As a brand rooted in values, creativity, and identity, Tadhana is redefining what a modern Filipino fragrance house can be.

With the Pause Collection, Tadhana expands its offering to both fragrance lovers and wellness-focused consumers looking for scents that support emotional well-being.

Availability

The Tadhana Pause Collection is now available for purchase through tadhana.co, with worldwide shipping. As well as in Spatio 3rd floor Opus Mall. Customers can explore the full collection, discover scent notes, and learn more about Tadhana’s creative process on the official website.

About Tadhana

Tadhana is a modern Asian fragrance house committed to telling authentic scent stories rooted in culture, emotion, and identity. Founded by Shale Albao, a perfumer trained in France, Tadhana creates long-lasting, high-quality fragrances that highlight underrepresented Asian ingredients and narratives. The brand’s mission is to let people wear who they are with scents that evoke memory, mood, and meaning.

Media Contact

Tadhana Fragrances
Email: discover@tadhana.co
Website: www.tadhana.co
Instagram: @tadhana.fragrance